Tolar Manufacturing Company

Tolar Manufacturing has been providing distinctive Sense of Place™ street furniture and bus shelter solutions for public transit agencies, municipalities and outdoor advertising companies since its founding in 1991 by Gary Tolar. With over 25 years experience, Tolar Manufacturing is North America’s leader in the design and fabrication of award-winning transit shelters, street furniture and information displays.

Coverly Professional Services works closely with Tolar Manufacturing to provide the following marketing and public relations services:

• Publicity – identify editorial opportunities, write press releases, and coordinate interviews 
• Copywriting/Editing – Ghost-write and copyedit articles for trade publications. Provide SEO copywriting for company website
• Design – advertisements (web and print), brochures, sales sheets, booth/exhibit displays, video editing, dynamic presentations including Powerpoint, Focusky, and Brojure formats (view example)
• Media Placement – trade publications and digital advertising
• Website Creative Direction and Management  – Led website redevelopment effort – www.TolarMfg.com. Sourced and vetted website developer, developed Site Map for best site design, functionality (UI) and user experience (UX). Identified SEO keywords/phrases and wrote SEO-rich content. Inserted hundreds of products into multiple categories. Provide ongoing site management.
• Social Media Management
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

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“After through research and an extensive review process we selected Coverly Professional Services to reposition our marketing efforts including web site improvements, new printed material and increased social marketing efforts. Lynnette took the time to learn about our business and executed a plan that reflected her commitment to our success. She offers the type of personal service, many times on a compressed timeline, that reflects the commitment she made to Tolar Manufacturing when we signed on.”

– Patrick Merrick
Executive Vice President
Tolar Manufacturing, Inc.