Santa Barbara Metropolitan Transit District

MTD provides fixed-route and paratransit services in southern Santa Barbara County with 106 transit vehicles and providing 7.9 million passenger trips in fiscal year 2012.

Lynnette Coverly, previously employed as the organization’s Marketing Manager, provided the following marketing services from 1995-2004:

• Developed and managed comprehensive marketing plan
• Developed “TransitWorks!” newsletter (and logo) to advocate for transit funding support with stakeholders
• Led the branding and marketing of several new route launches – Seaside Shuttle, Field Trip, Crosstown Shuttle, Wharf Woody, Valley Express, Shopper Express
• Developed Bus Safety Program – minimized student rider incidents by 80%
• Conceptualized and developed (with CHK America) award-winning, easy-to-use pocket map, drawing non-traditional riders to transit
• Bus Book Design and Layout – maps, routes, schedules, timetables, cover art, ads, exterior and interior ads…
• Advertising Sales – Redeveloped and managed sales program securing over $250,000 in transit advertising revenue, a 20% increase from previous year.
• Annual Report to the Community – conceptualized, collaborated, wrote, developed, and distributed