Gold Coast Transit District (GCTD) provides fixed-route and paratransit services in Ventura, Oxnard, Port Hueneme and Ojai, serving over 3.5 million passenger boardings annually.
Coverly Professional Services continues to work with GCTD’s planning and marketing team to provide various services, including:
Advertising Sales – Manage sales program. Increased sales from an average of 42% booked space to 75%.
Instagram – launched GCTD’s first presence on this platform
Marketing Programs – Develop and implement marketing strategies for newly launched products and services – TokenTransit™, Stand Up 4 Transportation™, Elf on the GO, Homeland Security’s “If you SEE something, SAY something” campaign, etc…
Publicity – press releases, schedule print and radio interviews for service changes, “Dump the Pump™” and “Stand Up 4 Transportation™” national campaigns, etc…
Event Promotion – press management and photography services for ribbon cuttings and unveilings
Bus Book Design and Layout (formerly) – maps, routes, schedules, timetables, cover art, ads, exterior and interior ads
“Coverly Professional Services has been instrumental in helping us take our message to markets we were never able to reach. Lynnette and her team are able to identify specific audiences and tailor a message accordingly while utilizing the Internet, social media and mass media in ways that resonate with our riders and help demystify our service. Most importantly, Lynnette has a sense of reality. When we were facing a crisis, she stepped in to help us keep lines of communication open to the public while making sure necessary information was broadcast as soon as it was available – often in the early mornings before the sunrise! What has impressed our management team most about Coverly Professional Services is their ability to understand what is needed, quickly develop an appropriate strategy and help us see it through to implementation.”
– Helene Buchman
Director, Planning, Marketing and Development
Gold Coast Transit
