Community West Bank is a local community bank providing business and personal banking services to the communities of Santa Maria, Goleta, Santa Barbara, Ventura, and Westlake Village.
Lynnette Coverly, employed as the organization’s VP of Marketing, previously provided the following marketing services:
Developed comprehensive marketing plan, where none previously existed
Developed “Community Voices” magazine – highly coveted publication for loan officers and branch managers as sales tool. Customers and non-profits also began vying for coverage. (full sample here)
Media Production, Placement, & Management – print, radio, in-theater, direct mail, …
Launched new Branding Initiative – “Lasting Impressions” – included survey development and analysis, new logo, brand promise, values and position, and staff training to ensure consistent deployment across all departments and branches.
Launched multiple new products and services – included staff training and success tracking
Event Planning – organized several educational events promoting health savings accounts, Great Rate checking product, shredding events, and more.
Conceptualized and Developed Annual Report sent to all share holders
Design and Layout – sales collateral, advertisements, direct mail pieces, business cards, …
Copywriting – letters, website, campaigns, radio, etc.
