C.I. Partners Direct

C.I. Partners Direct, Inc., is a national fundraising and consulting firm headquartered in Southern California specializing in the strategic planning and implementation of multi-channel direct response programs for nonprofit organizations in the healthcare, higher education, academic medicine, social service, and cultural markets.

Coverly Professional Services provided the following marketing services for C.I. Partners Direct:

• Website Creative Direction and Management  – Led website redevelopment effort – www.CIPDirect.com, developing Site Map and providing overall creative direction, including selection of industry-specific photos
• SEO Copywriting – Identified SEO keywords/phrases and wrote SEO-rich content for website, working closely with National VP of Sales
• Tagline Development – Created “We Develop Donors™” as integral element of brand message and encouraged securing URL: www.WeDevelopDonors.com as a way to create a clear success message to clients and prospects. Tagline now utilized on all marketing.
• Design – Upon completion of website, worked with company to fold new branding/color theme into all marketing materials, providing design services in the production of sales sheets, business cards, letterhead, presentation folder, Thank You cards . . .