Public Relations

We will position you as a credible expert in your field

Many people don’t realize that both marketing and public relations are essential to successfully grow a business. The best way to differentiate the two in your mind is that typically, marketing advertisements such as radio, newspaper, online pay per click ads, etc. are paid for while with public relations the goal is to receive “free” or “earned” advertising through editorial content, interviews and the like. A successful public relations effort does not have to be complex, but it does need to be strategized just like a marketing plan.

Public relations begins with connections

At Coverly Professional Services, we’ve built relationships with many Ventura and Santa Barbara County press and media sources including:

• Newspapers: Ventura County Star, VC Reporter, The Acorn, Santa Barbara News Press, Pacific Coast Business Times, …
• Radio: Gold Coast Broadcasting, Cumulus, Salem Communications, KCLU, …
• Magazines: Ventana, 805 Living, as well as trade publications in varying industries
• Bloggers

As we grow into other regions, such as northern California, San Luis Obispo County, the Bay Area and the Los Angeles market, we are confident in our abilities to garner publicity on behalf of our clients.

Public relations is more than just writing press releases

Distributing a well-written press release is important. Be wary however of anyone that simply wants to write you a press release, email it to media and throw it on your website.

Coverly Professional Services strategizes creative ways to earn publicity, beyond a press release, that positions you and your company as experts in your field:

• Effective story pitching to journalists, editors, and news directors
• Trade-specific relationship building
• Book speaking engagements at educational and trade events
• Media partnerships
• Social media marketing
• Copywriting – white papers, blogs, newsletters…

Allow the experts at Coverly Professional Services to help you spread the word about your business. Contact us today!