Email Marketing

Does a monthly email campaign sound daunting?

It doesn’t have to be. eMail marketing strategies, such as eNewsletters and eBlasts are powerful, educational marketing tools. Consumers and business professionals opt-in to receive information that provides value in the form of educational content from sources they trust and in turn the communications create loyalty (and referrals) for your business.

The key is to always respect your audience’s time. In other words, give them only what they want and nothing more!

We work closely with our clients to develop and manage eMail marketing strategies that include:

• quality, valued content that aligns with current marketing messages and promotions
• links to information found in other online assets (website, social media) – increasing SEO
• identifying opportunities to grow email lists, always following CAN-SPAM Act regulations
• brand-consistent designs
• turnkey project management to ensure consistent and regular distribution
• analytics – open rates, click throughs, undeliverables, etc.

We are experts in MailChimp and Constant Contact.