Copywriting

From Websites to Sales Collateral to Advertisements

Copywriting is not a one size fits all approach. Writing call-to-action content for a traditional print ad is different than writing SEO content for a website. At Coverly Professional Services we’ve built years of experience writing for multiple marketing mediums. But we don’t stop there. We are continually educating ourselves on evolving marketing tools, such as the ever-changing social media platforms, to ensure our clients receive the very best writing that returns the highest actionable results.

Our Copywriting Services include:

• Unique SEO website content
• Script writing for radio and television spots
• Call-to-action advertising
• Customer and prospect sales letters
• Newsletters
• Social Media

A Word About SEO Writing for Websites

The team at Coverly Professional Services stays on top of the unique and evolving world of search engine optimized copywriting for websites and social media. Our experience crosses varied industries:

• Restaurants
• Home Service Companies
• Lawyers
• And more

When we approach SEO writing for our client’s websites, we take a variety of crucial steps to ensure the highest search engine results:

• Step 1 – Research valuable keywords
• Step 2 – Identify the competition
• Step 3 – Include links to other pages within your site to increase TOS (time on site)
• Step 4 – Write in short sentences and include bulleted and numbered lists where possible.
• Step 5 – Incorporate geo-city targeting
• Step 6 – Check article for originality using industry analyzing tools

Most Important Step – We are strong believers in balancing quality SEO writing that is highly valued by search engines with quality writing that is highly valued by customers. In other words, we don’t lose sight of how “real humans” take in information as we ensure your website is enriched with SEO keywords.

Each of these steps, coupled with a strategic social media program inevitably increases the value of our clients SEO content, ranking their businesses higher than the competition in all major search engines for organic searches (i.e. non-paid advertising).

For more information on how Coverly Professional Services can increase your company’s SEO value, contact our owner today.