Full Service Marketing

Celebrating 10 Years (2010-2020)

(805) 642-1301

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Resume Highlights

The Numbers Don’t Lie!

  • Experience developing actionable marketing plans with budgets exceeding $600,000.
  • Launched financial checking product resulting in 300% annual growth in new relationships and 6.5% growth in average balances, while maintaining less than 2% cost of deposits.
  • Sales experience securing over $250,000, a 20% increase, in transit advertising annual revenue. Helped another transit agency increase booked space by 33%.
  • Generated over $200,000 average profit per direct-mail product, while launching, importing and overseeing new product development.
  • Effective story pitching, writing of compelling press releases, and creating effective media partnerships, resulted in a 200% publicity lift for regional bank achieving the value of $80,000 in earned media in one year.
  • Interpreted complex legal, human resources issues, writing understandable communications for 25,000+ co-workers nationwide.
  • Used style sheets in InDesign to create 65 international, destination-finding maps for international hotel chain.
  • Created 78-slide PowerPoint presentation, completed with video, maps and images for industry-leading speaker presenting at the University of California, Santa Barbara.
  • Brought together varying interests to develop and launch a first-ever bus safety program that reduced youth-provoked incidents on public transit by over 80% in year one.
  • As a volunteer, chaired local high school fundraiser for three years, increasing profitability by 78%.

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